What About Today? 1969 Album

Streisand / Discography

What About Today? (1969)

What About Today? original album cover. Scan by Kevin Schlenker.
Below: Gallery of different versions of the back cover of the album .... Click arrows to navigate.

  • ABOUT THE ALBUM
    • Released July 1969
    • Produced by Wally Gold 
    • Editing Engineer: Don Meehan
    • Photos: Richard Avedon 
    • Liner Notes: Barbra Streisand 
    • CD restored by John Arrias at B&J Studio using the C.A.P. System
    • CD remastered by Bernie Grundman

  • CATALOG NUMBERS
    • CS 9816 (LP, 1969)
    • HC 1166 (Reel-To-Reel)
    • 16 10 0658 (Cassette)
    • 18 10 0658 (8-Track Tape)
    • PC 9816 (LP, reissue)
    • CK 47014 (CD Remastered 1993)



  • CHARTS
    • Debut Chart Date: 9-6-69
    • No. Weeks on Billboard 200 Albums Chart: 17
    • Peak Chart Position: #31
    • Gold/Platinum: none awarded

    Gold: 500,000 units shipped

    Platinum: 1 million units shipped


    The Billboard 200 is a ranking of the 200 highest-selling music albums in the United States, published weekly by Billboard magazine.


Tracks

  • What About Today? [2:57]

    Written by: David Shire


    Produced by: Wally Gold


    Arranged & Conducted by: Don Costa


    Date Recorded: March 16, 1968 (Hollywood, Calif.)

  • Ask Yourself Why [3:03]

    Written by: Michel Legrand; Marilyn & Alan Bergman


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: May 22, 1969 (Columbia Records Studio C, New York)

  • Honey Pie [2:39]

    Written by: John Lennon; Paul McCartney


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: May 22, 1969 (Columbia Records Studio C, New York)

  • Punky's Dilemma [3:29]

    Written by: Paul Simon


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: June 23, 1968 (Columbia Records Studio C, New York)

  • Until It's Time For You To Go [2:55]

    Written by: Buffy Sainte-Marie


    Produced by: Wally Gold


    Arranged & Conducted by: Michel Legrand


    Date Recorded: February 8, 1969 (Hollywood, Calif.)

  • That's A Fine Kind O' Freedom [3:02]

    Written by: Harold Arlen; Martin Charnin


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: May 22, 1969 (Columbia Studio C, New York)

  • Little Tin Soldier [3:53]

    Written by: Jimmy Webb


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: May 22, 1969 (Columbia Studio C, New York)

  • With A Little Help From My Friends [2:40]

    Written by: John Lennon; Paul McCartney


    Produced by: Wally Gold


    Arranged & Conducted by: Michel Legrand


    Date Recorded: February 8, 1969 (Hollywood, Calif.)

  • Alfie [3:20]

    Written by: Hal David; Burt Bacharach


    Produced by: Wally Gold


    Arranged & Conducted by: Michel Legrand


    Date Recorded: February 8, 1969 (Hollywood, Calif.)

  • The Morning After [2:40]

    Written by: David Shire; Richard Maltby, Jr.


    Produced by: Wally Gold


    Arranged & Conducted by: Don Costa


    Date Recorded: March 16, 1968 (Hollywood, Calif.)

  • Goodnight [3:44]

    Written by: John Lennon; Paul McCartney


    Produced by: Wally Gold


    Arranged & Conducted by: Peter Matz


    Date Recorded: May 14, 1969 (Columbia Records Studio C, New York)

About the Album

Columbia Records ad for What About Today?

Clive Davis became president of Columbia Records in 1967, taking over for the venerable Goddard Lieberson, who had originally signed Barbra Streisand to the record label.  Clive Davis brought new energy and youthfulness to the label, signing a great array of rock and pop stars including Janice Joplin, Laura Nyro, Bruce Springsteen, and Billy Joel.


The times were changing, too. 1968-1969 marked the civil rights protests in the United States; Students were protesting the Vietnam War; and Martin Luther King was assassinated.  


Clive Davis asked Streisand to update her repertoire – especially when Barbra’s last album of standards, Simply Streisand, failed to crack the Top Ten Albums list. 


So, in January 1968, Streisand recorded three pop songs.  The session was produced by Jimmy “Wiz” Wisner, and the songs sound like the “Northern Soul” hits of the era. On the up-tempo song “Our Corner of the Night,” Wisner even “double tracked” Streisand’s vocal, giving the ditty a bigger sound.  Columbia released the single of “Our Corner of the Night” b/w “He Could Show Me” February 1968, but it did not sell well. “Frank Mills” from Hair was the third song Barbra recorded during that session; Hair: The American Tribal Love-Rock Musical was a big hit on Broadway, and many artists were rushing to record songs from it.  However, Barbra’s “Frank Mills” didn’t hit record stores until 1969 when the momentum had already passed, and when What About Today? had already been released.


When choosing the tracks for the What About Today? album, Streisand attempted to get the right mixture of contemporary and relevant songs. She recorded in March 1968, February 1969, and May 1969. 


Barbra also worked with a new producer for these sessions – Wally Gold.  Gold had co-written the Elvis Presley hit, “It’s Now or Never,” and Lesley Gore’s “It’s My Party.”  At Columbia Records he produced albums for Tony Bennett and Jerry Vale.


“It was a shining encounter,” Gold recalled about working with Streisand. “I enjoyed her tremendously, as an artist, and as a person. She wanted things right, but she wasn’t tough about it … That instrument of hers – her voice – was amazing.”


What About Today? was dedicated by Streisand to “the young people who push against indifference, shout down mediocrity, demand a better future, and who write and sing the songs of today.” 


“I admire today’s youth,” Streisand told columnist Florabel Muir, “though I don’t feel a part of it.”


In 2016, Barbra reflected on the album saying, “Even though the songs were contemporary, the production didn’t have a particularly modern sound and the album didn’t really catch on. But there’s some goodies on it!”

“Anyone who doesn’t know the Streisand style by now hasn’t been paying attention to what’s happening in popular music. Barbra is Barbra, the superb voice, the comedic touches, the dramatic manner, the taste of a gourmet. She is class personified, the complete pop singer, the teacher of a school that now includes dozens of less successful vocalists. The difference between Barbra and her disciples isn’t necessarily the voice. It lies instead in her ability to transmit her personality through the coldness of vinyl. Listen to how she handles the Lennon-McCartney cutie “Honey Pie” with an old-time touch. She loves to play the role of the grown-up child, and she somehow gets away with it on records. The rest of this album is more serious. The material is a healthy mix of modern pop stuff, not just the tried and true things like “Alfie,” which she sings beautifully, and “With a Little Help From My Friends,” but some gorgeous tunes seldom-heard like “Until It’s Time for You to Go,” “Ask Yourself Why,” “Little Tin Soldier,” and the poignant Paul Simon musical poem, “Punky’s Dilemma.” Barbra shows on most of these that she has learned to control her past tendency to inflate lyrics. She is a wonderful pop singer, not without fault, but a queen of American music whose every note deserves attention.”

Don Lass, “Record Previews.” Asbury Park Sunday Press, August 17, 1969


In the studio recording this album, left to right:  Barbra Streisand, Peter Matz and Wally Gold.

Streisand, Peter Matz and Wally Gold recording the album

About the Songs ...

The title track and “The Morning After” were tunes by Richard Maltby and David Shire. Streisand had already recorded several of their songs, including “Autumn,” “No More Songs For Me,” and “Starting Here, Starting Now.” In 2020, composer David Shire explained the inspiration for “The Morning After” — “The 1968 Detroit riots now seem to be a prophetic forerunner in microcosm of the worldwide protests we are witnessing in 2020 following the murder of George Floyd,” said Shire. “In 1968, I watched in disbelief as flames enveloped a large part of Detroit, and 'The Morning After' was my songwriter’s response.”


“Ask Yourself Why” was written by Michele Legrand (with lyrics by the Bergmans) for a 1969 Italian-French film, La Piscine (The Swimming Pool ), directed by Jacques Deray. It was the first complete song of the Bergmans that Streisand recorded (not counting a snippet from “That Face” in a 1966 medley).


Singer Patti Austin, also a friend of the Bergmans, had insight to this song. “It’s a very Jewish thing,” she said. “I grew up in New York, and it’s part of Jewish culture and Middle Eastern culture and Southern culture to say ‘Up yours!’ in a very romantic and flowery way. Telling somebody off in such an elegant fashion is an art form, and it’s Alan’s and Marilyn’s forte. ‘Ask Yourself Why’ talks about things that are really evil: playgrounds becoming parking lots and people getting away with murder – yet it’s woven like a beautiful tapestry, like they do so much with Michel’s music because of his French thing, which is so very complicated and rich.”


Streisand covered three songs by the Beatles (Lennon/McCartney)— “Honey Pie,” “With A Little Help From My Friends,” and “Goodnight.”


“The funny thing is,” Streisand reflected, “when I was putting together the songs for my recent concert in 2016, I heard the Beatles song ‘With A Little Help From My Friends’ from What About Today? and I almost didn’t recall recording it. The arrangement was really out there! You know, kind-of really adventurous. So, some things grow better with age.”


“Alfie,” of course, was the theme song from the 1966 Michael Caine British film of the same name. “They asked me to sing ‘Alfie,’” Barbra stated, “and I didn’t sing it. I loved it, but they made the mistake of giving me the record of a girl singing it in London.” Singer Cilla Black recorded the Bacharach/David tune and it was released as a single March 25, 1966 in the U.K. But the film’s producers wanted an American recording artist to cover the song. “I told them to release that one, I thought she was terrific,” Streisand continued. Then she explained, “I would feel bad about it if I recorded it in the United States. You know, it was just on my conscience. I just felt so bad about it, like I was taking something away from her, so I didn’t do it.”

 

“Punky's Dilemma” was written by Paul Simon for Mike Nichols’ film The Graduate but was unused. It ended up on the Simon & Garfunkel album Bookends. Streisand's recording was released by Columbia as the backside of the single “Frank Mills” (#4-44775) in February 1969. Barbra also used to sing “Punky's Dilemma” in her act at the International Hotel in Las Vegas.


“That's A Fine Kind O’ Freedom”—with lyrics by Martin Charnin—was written by Streisand's favorite composer, Harold Arlen. Barbra sang the song live in 1965 at a Broadway benefit ( Broadway Answers Selma ). The song also appeared—sung by Arlen himself—on the 1966 album Harold Sings Arlen (With Friend).

Streisand in the recording booth

Unreleased Songs ...

Barbra Streisand sang three versions of “One Day” in the studio. Peter Matz and Michel Legrand each tried to arrange it. The last version in May 1969 was arranged by David Shire. The song never made it onto a Streisand album. However, it was used in 1990’s Earth Day Special . The television special credits Jack Gold as the producer and John Arias as the mixer. Since Jack Gold was the producer for all the tracks on What About Today? , one wonders if the Earth Dayvocal was the one Streisand recorded in 1969?


Two other songs from the 1969 sessions which did not make it ontoWhat About Today? are “Lost in Wonderland” and “Tomorrow I Will Bring You a Rose.” 


“Wonderland” was finally released in 2012 on Release Me.


Singles ...

CD Remaster ...

What About Today? was restored and remastered (along with restored artwork) in October 1993 and part of Columbia Records' 11 Essential Barbra Streisand Releases. The master tapes were prepared for release by John Arrias (who put together the masters for Just For The Record). According to Columbia's publicity:

“The objective with each album was to restore the tapes to the quality of the original master recording. To do this in some cases, 30 years of noise had to be eliminated. John used his proprietary C.A.P. Noise Reduction System to eliminate hiss, distortion and noise. In each case great care was taken to maintain the integrity of the original albums.”

Columbia also recreated the packages using the original art or printing film.

Album Cover ...

Richard Avedon photographed the cover and back cover images of Streisand. One photo from the session first appeared in Vogue (March 1968 issue). About her curly-haired, Sarah Bernhardt-inspired look, Barbra told Vogue, “I loved the look. I secretly always wanted to have curls,” she said, “but I didn't want to return to the Victorian era, I wanted the look in a modern way.”

Below:  Click through some of the alternate photographs of Barbra Streisand taken by Steve Schapiro for the cover of this album.
SOURCES USED FOR THIS PAGE:

  • Florabel Muir column, The Odessa American. April 5, 1969.
  • “A Special 30-Minute Musical Radio Show with the Stars of ‘Hello, Dolly!’” 1969 Twentieth Century Fox promotional record.
  • SiriusXM Barbra Streisand Channel Interstitials. 2016. Retrieved November 19, 2016.
  • Vogue Magazine, March 1968.
  • LP scans by Kevin Schlenker

END / WHAT ABOUT TODAY? / NEXT ALBUM ....

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